Hong Kong men strive for career excellence. They carry great responsibilities at work and for their families. However, they tend to neglect the importance of health.

The condition of hair is usually a good indication of the general state of health. Some men start to have hair loss problem in their late 20s and early 30s. Sometimes, this process starts as early as the later teenage years. Some men notice a little thinning of the hair at the beginning. Further, they start to become bald. This brings them great emotional distress associated with a lack of self-confidence.

Hair is also associated with youth, virility, sensuality and has always been considered a sexual object by both sexes. Its style and adornment can express a person's attitude or outlook. Hair or lack of hair is thus an important factor whether a person is attractive or not. Physical appearance then plays a large role in one's self-image and personal confidence.